Robert’s Double Century Liscio

Robert Choi – Co-Founder

Most bikes you see in magazines or on the web have been meticulously washed, dusted, and cleaned, leaving what blemishes may remain to be tidied up with Photoshop’s magic touch.

But what about the bike in your garage? I’d venture to guess it’s not kept up to photography standards on a daily basis. No, I’d wager it proudly wears a coat of mud from your recent adventure off trail, or possibly boasts a few dings and dents like badges of honor giving your bike its own personality and panache. Covered in dirt, road grime, and grease.  Mismatched wheels, skewers, and component groups. You wouldn’t be able to tell at first glance but this is the bike that won the 2013 Mulholland Double Century, brought home first place at the 2013 Alta Alpina Double Century, and the overall victory at the 2013 California Triple Crown Stage Race.

Here is a look at what makes Robert’s bike uniquely his own:

  • E7 Ignite SL front wheel, E7 Ignite EL rear wheel
  • Sram Red hydraulic (recalled) brakes and shifters
  • Sram Rival rear derailleur paired with a Shimano Ultegra front derailleur and a K-edge chain spotter
  • SL-k carbon compact crank
  • Garmin edge 800
  • Volagi aero seat post in prototype white color scheme
  • Red Velo gel bartape




  1. StefanReply

    Hello, I saw the volatility at a shop in Boulder. Are there any bike ships in New Jersey that sell them?

    • SusanSMReply

      Hi Stefan,
      We have a shop in New Jersey. their e-mail is info (at) They are closed on Mondays and Sundays. their number P (201) 568-9372

      Thank you for your inquiry. Susan

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